Độ phủ dữ liệu
Điều quan trong trọng Social Listening là độ phủ của dữ liệu. Dữ liệu không đầy đủ thì tất nhiên thống kê sẽ không chính xác. Tại Việt Nam những kênh thông tin quan trọng nhất để doanh nghiệp có thể nghiên cứu là Facebook, diễn đàn (Forum), trang tin tức (News), “Review site” và trang web của các nhà bán lẻ trực tuyến (e-Retailer Site). Mức độ phủ song của các kênh này minh họa như sau:

Theo đó,
Nguồn | Số lượng tại Việt Nam (tham khảo) |
---|---|
Hồ sơ Facebook | Trên 19,000,000 |
Trang Facebook | Trên 450,000 |
Nhóm Facebook | Trên 300,000 |
Trang tin tức, Diễn đàn, “Review site”, trang bán lẻ trực tuyến | Trên 400 |
Tham khảo về số lượng nguồn dữ liệu tại Việt Nam (dành cho Social Listening)
Bảng trên cho thấy những số liệu “chuẩn” mà mà các nhà dịch vụ Social Listening cung cấp. Dễ dàng nhận thấy số lượng nguồn liên quan đến Facebook quá chênh lệch so với số lượng của các trang Tin tức , Diễn đàn, “Review site”…
Việt Nam chỉ có xấp xỉ 400-500 đầu báo mạng, diễn đàn… hoạt động tích cực. Đó mới là nơi mà bạn hy vọng sẽ tìm thấy được những thông tin hữu ích về khách hàng/nhãn hàng của mình.
Hiện nay tại Việt Nam những mạng xã hội (MXH) khác như Twitter, MySpace… cũng chưa thật sự phát triển. Nguồn dữ liệu quan trọng và có giá trị nhất từ người dùng vẫn là ở Facebook. Do đó, các nhà quảng cáo vẫn tập trung vào kênh Facebook là chủ yếu so với các mạng xã hội khác.
This site was… how do I say it? Relevant!! Finally I’ve found something which
helped me. Appreciate it!
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